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Welcoming new entrants in electricity markets
New entrants used to find their way into electricity markets via the wholesale markets because balancing markets were more mechanisms than markets that were reserved for the happy few. Today, there are many new entrants that start as balancing service providers. The new entrants that are knocking on the door of electricity markets are also evolving from utility-scale renewables and industrial demand to asset-light software companies aggregating smaller resources, to larger companies supplying smart home systems, and energy communities. With every wave of new entrants, we need to reconsider the market rules because well-intended rules designed for certain types of market participants can (unintentionally) become obstacles for new entrants.

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